Live! Casino & Hotel

Client Goal

Open two world-class casinos, one with a luxury hotel, and make them the premier entertainment destinations in their respective markets.

Opening two new casinos at the same time is challenging during the best of times. 2020 will never be considered “the best of times.” But we did it.

The Work

Savvy partnered with the Live! Casino teams from the ground up supplying renderings and design assets to support construction.  When it was time to open the doors, Savvy provided a clear-eyed marketing and media strategy, with vibrant creative, to build awareness and drive traffic. Savvy continues to keep engagement high by consistently delivering fresh ideas and exciting, images that play out over TV, radio, print, outdoor and digital and social media platforms.

The Result

The work we did under constantly changing conditions contributed to the successful launch of both casinos in Pittsburgh and Philadelphia.  Our partnership with Live! helped position them among the best in the Pennsylvania Casino, Hotel and Gaming industry.

Skip to content